by Dan Miller (Author)

In today’s workplace, job security is like carbon paper–a relic of the past. But if you take a careful look you’ll discover this is good news. The radical shifts that are reshaping the American economy invite you to redesign your work and create a career path that matches your passions and interests, as well as your expertise. More than ever before, successful workers need to draw on their creativity, relational skills, and entrepreneurship.

In No More Mondays, you will learn how to:

·Develop a knack for creating your own opportunities
·Allow your deepest passion to direct you to profitable work
·Discover the off-the-grid opportunities that are multiplying as the number of traditional jobs continues to shrink
·Channel your creativity in ways that make you more marketable
·Play to your passions rather than serving a timeclock
·Begin the daily practice of relying on God, following his wisdom, and acting on his promptings

Position yourself for long-term success in a rapidly changing marketplace by drawing on strengths you have been neglecting. Not only will you find work that pays the bills, you’ll find work that pays dividends in meaning, satisfaction, and purpose. Now you can start looking forward to next Monday.

 by Brian Kurth (Author), Robin Simons (Contributor)

 In TEST-DRIVE YOUR DREAM JOB, you’ll discover how you can identify, explore and experience your dream job, and how or if you want to pursue it. Author Brian Kurth, founder of VocationVacations, offers professional, personal and financial perspectives on how to transition into a new career and turn your dream job into a reality without risking your current job or jeopardizing your financial stability.

By Frank J. Rumbauskas Jr. 
Published on: 2006-05-26  

“Cold calling is the lowest percentage of sales call success.  If you invest the same amount of time in reading this book as you do in cold calling, your success percentage and your income will skyrocket.”- Jeffrey Gitomer, Author, Little Red Book of Selling

“You can never get enough of a good thing!  Read this book and USE its contents!”- Anthony Parinello, Author, Selling to Vito and Stop Cold Calling Forever

Salespeople everywhere are learning the hard way that cold calling doesn’t work anymore.  Yet, millions of salespeople are stuck in the past, using twentieth-century sales techniques to try to lure twenty-first century customers.  There has to be an easier way to find prospects – and there is.  Today’s most successful salespeople are using modern technology to bring prospects to them, rather than fishing for prospects over the phone or knocking on doors.

Never Cold Call Again offers practical, step-by-step alternatives to traditional cold calling for salespeople, small business owners, and independent professionals who are actively building a client base. The Information Age presents endless opportunities for finding leads without cold calling. In fact, Frank Rumbauskas’s system brings prospects to the salesperson, rather than the other way around. Readers will find unbeatable sales advice on effective self-promotion, generating endless leads, how to win prospects using e-mail, prospecting on the Web, networking, developing effective proposals, and much more.

Frank J. Rumbauskas Jr. (Phoenix, AZ) provides marketing consultation and coaching services to firms who wish to provide qualified leads to their sales force rather than have them spend productive work time cold calling. He is the author of the self-published hit Cold Calling Is a Waste of Time (0-9765163-0-6).

By Seth Godin
Published on: 2005-05-19

Stories are like spiders, with all they long legs, and stories are like spiderwebs, which man gets himself all tangled up in but which look so pretty when you see them under a leaf in the morning dew, and in the elegant way that they connect to one another, each to each…
…
It’s just a matter of how you tell the story. That’s all”

Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better-and look cooler-than $20 no-names . . . and believing it makes it true.

Successful marketers don’t talk about features or even benefits. Instead, they tell a story. A story we want to believe.

This is a book about doing what consumers demand-painting vivid pictures that they choose to believe. Every organization-from nonprofits to car companies, from political campaigns to wineglass blowers-must understand that the rules have changed (again). In an economy where the richest have an infinite number of choices (and no time to make them), every organization is a marketer and all marketing is about telling stories.

Marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends. Think of the Dyson vacuum cleaner or the iPod.

But beware: If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. That’s a lesson learned the hard way by telemarketers and Marlboro.

This is a powerful book for anyone who wants to create things people truly want as opposed to commodities that people merely need.

A cover article in Inc. magazine on YaYa CEO Keith Ferrazzi’s secrets to networking generated the largest response the magazine has received in the past ten years. Now Ferrazzi, working with Inc. writer Tahl Raz, explains the guiding principles he has mastered over a lifetime of reaching out to explain what it takes to build the kind of lasting, mutually beneficial relationships that lead to professional and personal success. For Ferrazzi, the son of a small-town steelworker and a cleaning lady, the ability to connect with others paved the way to a scholarship at Yale, a Harvard MBA, and a prestigious posting to management consulting giant Deloitte Consulting. He discovered early on in life that the key to what makes successful people different from everyone else is the way they use the power of relationships. The sharing of knowledge, resources, time, and energy with people they know and trust is the foundation of their success. In Never Eat Alone, Ferrazzi distinguishes such genuine relationship-building from the crude, desperate glad-handing usually associated with the word “networking.” He distills the ways he uses to reach out to others into practical proven principles, such as:

 ·  Look for mentors: Link up with people who can help guide your career and can introduce you to the people you need to know. Then become a mentor yourself.

·  Be interesting: Develop the style, knowledge, and expertise that will draw others to you.

·  Build it before you need it: Create lists of people you knowand those you want to knowand maintain ongoing contacts with them throughout your life and career not just when you need a favor.

·  Never eat alone: Avoid the fate of invisibilityuse potential social settings to constantly reach out to colleagues and future contacts. Ferrazzi’s form of connecting is based on a spirit of generosity. He cautions readers not to keep score. Helping colleagues connect with other friends creates the kind of goodwill that inevitably pays its own dividends. Full of specific advice on handling rejection, getting past gatekeepers, and more, Never Eat Alone is destined to be the How to Win Friends and Influence People of the new millennium.

By Stephen C. Lundin, Harry Paul, John Christensen
Published on: 2000-03-08

In this engrossing parable, a fictional manager is charged with the responsibility of turning a chronically unenthusiastic and unhelpful department into an effective team.Down the street from her office is Seattle’s very real Pike Place Fish, a world famous market that is wildly successful thanks to its fun, bustling, joyful atmosphere, and great customer service. By applying ingeniously simple lessons learned from Pike Place, our manager discovers how to energize those who report to her and effect an astonishing transformation in her workplace.

By Kenneth H. Blanchard, Spencer Johnson
Published on: 1982-09-01

The One Minute Manager reveals three secrets to productive and efficient managing as told through a young man’s search for the perfect managing and leading skills. The One Minute Manager is focused on, not surprisingly, a one minute manager. The man is a venerable leader that is highly spoken of by his employees, his three secrets being the key to his success.

The third secret is the one minute reprimand. Being honest with those around you involves reprimanding when a wrong has occurred. The first step is to reprimand immediately and specifically. This is the same as the second secret, and it holds an important aspect of the first secret: it enables an understanding of responsibilities and how to complete them correctly. Following the reprimand, shake hands and remind the person that he or she is important and it was simply their performance that you did not like. The one minute reprimand consists of the reprimand and the reassurance, both being equally important. If you leave the latter out, you will not be liked by those around you and they will attribute mistakes to them being worth less, which is far from the truth.

By Jay Conrad Levinson
Published on: 2007-05-22
When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinsons philosophy has given birth to a new way of learning about market share and how to gain it. In this completely revised and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success in the next century. Filled with strategies for marketing on the Internet (explaining when and precisely how to use it), tips for putting other new technologies to work, programs for targeting prospects and cultivating repeat and referral business, and management lessons in the age of telecommuting and freelance employees, this book will be the entrepreneurs marketing bible in the twenty-first century.

By Boyd Clarke, Ron Crossland
Published on: 2002-05

In this provocative and instructive book, The Leader’s Voice: How your communication can inspire action and get results!, business executives and others can acquire the much-needed skills effective leaders use to manage change in turbulent times.

“To say language is everything to a leader is no understatement. It’s a fact,” says Tom Peters, America’s Number One business guru. Clarke and Crossland, executives at tompeterscompany, show how others can use leadership principles to discover the power in their voice. The authors define the core principles of effective leadership communication. In a volatile business climate like today’s, the ability to communicate authentically and powerfully is the crucial leadership competence. Unfortunately, the complexity of the current workplace has muted the voices of many leaders.

Ever wonder how John F. Kennedy, Margaret Thatcher and Martin Luther King, Jr. commanded through communication? Read this book and apply the principles. You’ll discover the power in your voice!

The Leader’s Voice is backed up by twenty years of communication research. Reviewing over 1,100 examples of leadership communication, and studying the inferences of modern neurological science has led the authors to a simple, stimulating leadership communication model. Leaders, at their best, communicate simultaneously on three channels: Factual, Emotional and Symbolic (FES). Clarke and Crossland demonstrate how FES can be used in public presentations, one-on-one meetings and even via email to enhance a leader’s effectiveness and ability to move his or her constituency to greater conviction, consciousness and competence.

By Michael J. Marquardt
Published on: 2005-09-08

In Leading with Questions, internationally acclaimed management consultant Michael Marquardt shows how you can learn to ask the powerful questions that will generate short-term results and long-term learning and success. Throughout the book, he demonstrates how effective leaders use questions to encourage participation and teamwork, foster outside-the-box thinking, empower others, build relationships with customers, solve problems, and much more. Based on interviews with twenty-two successful leaders who “lead with questions,” this important book reveals how to determine which questions will lead to solutions in today’s complicated business world.