Never Cold Call Again: Achieve Sales Greatness Without Cold Calling

 
By Frank J. Rumbauskas Jr. 
Published on: 2006-05-26  
“Cold calling is the lowest percentage of sales call success.  If you invest the same amount of time in reading this book as you do in cold calling, your success percentage and your income will skyrocket.”- Jeffrey Gitomer, Author, Little Red Book of Selling
“You can never get enough of [...]

All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World

 
By Seth Godin
Published on: 2005-05-19
Stories are like spiders, with all they long legs, and stories are like spiderwebs, which man gets himself all tangled up in but which look so pretty when you see them under a leaf in the morning dew, and in the elegant way that they connect to one another, each to [...]