Whale Done! : The Power of Positive Relationships

 
Authoers : Kenneth Blanchard, Thad Lacinak, Chuck Tompkins, Jim Ballard, Ken Blanchard
Date of publishing: 2002-02-19
This is the easy to read and interesting book. It is an inspirational book. The author takes the story of Whales to set the tone.
This story is told from the perspective of a sales manager (Wes Kingsley) who is facing challenges [...]

Winning

Author: Jack Welch, Suzy Welch
Publication date: 2005-08-08
The book is oriented to big organizations, but there is information that can be translated and adapted by entrepreneurs and smaller companies.
Jack Welch knows how to win. Many questions come down to one question – what does it take to win?
It is the effective mission statement. Once the [...]

Purple Cow : Transform Your Business by Being Remarkable

 Purple Cow: Transform Your Business by Being Remarkable
‘
Author: Seth Godin
Publication date: 2003-05-08

Marketers have been talking about the “five Ps” (there are more than five, but everyone picks their favorite handful): product, price, place, promotion, position, publicity, packaging, pass along, permission. This has become the basic marketing checklist, a quick way to make sure that you’ve [...]