Influencer: The Power to Change Anything

 
Author: Kerry Patterson, Joseph Grenny, David Maxfield, Ron McMillan and Al Switzler
Publication date: 2007-09-13
This book provides a practical approach to lead change and empower people to make a difference or a change in society. The authors provide a collection of powerful influence strategies that can be combined to make such change inevitable.
The authors propose six sources [...]

Blue Ocean Strategy

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
  
Author: W. Chan Kim and Renee Mauborgne
Publication date: 2005-02-03
“Competing in overcrowded industries is no way to sustain high performance. The real opportunity is to create blue oceans of uncontested market space.”
This book provides a systematic approach to making the competition irrelevant. Kim [...]